Facing up to the digital challenge with new ways of producing, promoting and distributing content

Digital is now a reality and the need to adapt to change has left many media companies struggling to survive. They are facing unprecedented challenges including the entry of global internet players to the market, an exponential increase in the amount of user generated content, ongoing piracy and existing revenue models that are under constant pressure or breaking down completely.

The speed of this change has been phenomenal. Media companies now have to find new ways of producing, promoting and distributing content in order to monetise their assets. The consumer is in charge and companies must transform their business models and seize new opportunities to deliver content in the way that customers want (linear or on-demand, at home or on the move, for collective or individual consumption) on all devices including PCs, mobile phones and the game-changing iPad and other tablets.

In many cases, however, and despite owning great assets, content owners are failing to capitalise on these new opportunities. Furthermore, within this landscape the pressure is on to cut costs – but from where?

Transforming together

Steria can help. We recognise that while cutting spend and shedding resources is a vital element of business transformation, it is only one aspect of survival in today's media sector. Already working with a number of the world’s best-known media organisations, we can ensure that your processes and IT systems are robust enough to manage the administration and tracking of complex processes like rights and royalties management. And we can help you streamline your business, giving you the agility you need to adapt quickly so that you’re not left behind.