Any business using social media to engage with customers is stepping into an unforgiving world. Social media should be a way of supporting and interacting with customers. If companies try to use it as a sales tool it will back fire.
Also if mistakes are made a brand can be seriously damaged. This is why the technology [...]

One of the things holding green IT investments back is the fact that the cost can be easily measured but the benefits can’t.
A CFO can see exactly how much technology costs but it is difficult for them to consider the savings or productivity benefits that result from the investment. This is because the full picture [...]

Increasingly, we see IT areas such as datacentre management being handed over to third parties as businesses seek to offload commodity areas of IT to save some cash. So does that mean that the business is no longer responsible for the carbon emissions of that facility? I have often asked that question to IT leaders and [...]

Technology evolution leads to things becoming smaller. But datacentres are difficult to shrink after huge multi-million pound construction projects. But as a result of virtualisation technology the amount of space required to house servers is less than in the past.
This leaves space that is redundant. Unless businesses open up raw computing power to other companies that [...]

You wouldn’t think allowing workers to choose their own devices, rather than give them all a PC, would help reduce costs and carbon emissions. If you did the same with company cars you might end up with a fleet of Ferraris.
But allowing workers to buy their own devices, that can link to the internal cloud, [...]

Perhaps the best example to use when talking about sustainability and performance is that of public sector organisations. Local government is a great example. Being part of the government they have to be seen to be green. They also have to work on a shoestring and provide a high level of service.
Recently, I was at the [...]

In technology, constant change is a given. But the rapid evolution of IT equipment has had a catastrophic impact on the environment as old, obsolete kit containing a dangerous cocktail of pollutants is discarded and often ends up in countries without the technology or processes to dispose of it safely. Even those who contend regulations [...]

François Enaud, CEO of Steria met me on Friday morning and we had a discussion about Steria’s focus on sustainable business.
Unfortunately, I managed to delete the video before I had uploaded it… though a full audio recording of that interview will be uploaded to the Talking Outsourcing podcast soon. I trembled with fear once I [...]

Steria just published some new research into business and environmental sustainability today - and the results are really interesting!
Of the 100 company directors and C-level executives surveyed’ by analyst firm K2 Advisory, 68 per cent believe that environmental sustainability can genuinely improve company performance. But one in five (22%) also believe that the organisational ownership [...]

Remember this blog and the reports coming from NASSCOM in Mumbai last year?
Europe was still languishing in a recssion. Mumbai itself had been attacked by terrorists just a few months before the conference. The Satyam accounting scandal was in full flow. There were a lot of hangdog expressions at the conference.
But run forward a year [...]